KopyKitab Case Study: 11.6x Traffic Growth Through EdTech SEO Strategy
KopyKitab, a mid-size Ed-Tech company, approached us to improve their organic search performance and reduce their dependency on paid advertising. We implemented a comprehensive SEO strategy that resulted in by 11.6x, From 414 to 5256 clicks weekly traffic.
Key Results
The Challenge
Our client, a leading EdTech company offering innovative online courses for teens in India, had successfully leveraged paid ads for customer acquisition. However, to scale sustainably, they sought to strengthen their organic online presence through SEO and lead generation. With major industry players like Byju, Vedantu, and others dominating the SEO space, breaking through required a well-crafted strategy.
- Declining organic traffic despite a growing product catalog
- Poor technical SEO with duplicate content issues
- Inadequate page optimization
- High bounce rates and low engagement metrics
Our Solution
We developed a comprehensive Ed Tech SEO strategy focused on technical optimization, content enhancement, and user experience improvements.
- Complete technical SEO audit and implementation of fixes
- Product page optimization with enhanced content and schema markup
- Creation of buying guides and category content targeting top-funnel searches
- Site structure improvements for better crawlability
- Strategic internal linking to boost key category and product pages
Implementation & Results
Month 1
Strategy & Technical SEO
Completed technical audit, fixed critical issues, and developed content strategy.
Month 2-3
Content Creation & On-Page SEO
Created optimized content targeting primary keywords and improved existing pages.
Month 4-5
Link Building & Authority Development
Implemented strategic link building campaign and improved domain authority.
Month 6
Results & Ongoing Optimization
Measured significant improvements and adjusted strategy for continued growth.
What Our Clients Say
Don't just take our word for it. See what our clients have to say about working with Visibility Ventures.
Amit Shrivastava
CTO, Kopykitab.com
Working with Ayush and his team has been a game-changer for our EdTech platform. Within just a few months, Ayush helped us rank for newer keywords, increase ranking for many strategic keywords. His strategic approach to SEO, combined with a deep understanding of the education space, truly sets him apart. Highly recommended
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